Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

Global Digital Communications .. The panelists (Brian Solis, Chris Brogan, Jason Falls, Paul Gillin and CC Chapman) were all asked to give a closing thought for companies seeking to adopt or enhance a social media presence. Note to Blockbuster: While this post may sound one sided, I called your corporate communications number three times over the span of a week, spoke to a live person, gave them all my details and was told someone would call me back. Then along comes the book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, by Gini Dietrich and Geoff Livingston. Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young Unlike Likeable Social Media, this book, by Optimedia International U.S. A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:". We've seen Blockbuster do wacky things like create in-store kiosks for downloads and their executives have never had a clear strategy for how they plan to take their video business into the digital era. Posted by GuestAuthor on 16 September 2012 filed in General. From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. In 1969, on The Publicity Club of New England's 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education RBSC is currently running a digital public affairs campaign for a Fortune100 company by integrating the "old" methodologies of grassroots organizing, constituency based communication, and traditional media with a digital platform. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Brand Media Strategy: Integrated Communications Planning in the Digital Age (Advertising Age). By admin on Tuesday, June 12th, 2012 | Comments Off.